“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.” — Robert Kiyosaki
How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case. However, taking a little risk and thinking outside of the box gets us closer to where we want to be.
Converting your spending into earning with a “Shopping Annuity” is a simple process that we can perform, provided we understand the few basic elements: shopping and traditional annuities.
Let’s start with the term “Annuity”. At first this wasn’t easy for me to understand two years back but educating myself and others certainly has paid off. I never learned this information in college and it was something I had to study and learn for myself in my early 20’s working in finance.
Outside of my background in financial services, and selling traditional annuities, whether that’s an indexed annuity (IA), single premium immediate annuity (SPIA), deferred income annuity (DIA) or a qualified longevity annuity contract (QLAC), I promise all of these annuities and concepts take a lot of time, energy and effort to understand. On the other hand, the shopping annuity is simple because everyone shops and everyone has to spend money to live. That’s fairly obvious, right?
An annuity is also a process by which a fixed payment is made to you (single) or a dual couple (joint) at specified intervals for a specified period of time. For example, $2,700 every month for 20 years say from age 65 to age 85. This facilitates a pension-like income in retirement seeing as a lot of companies are slashing their pension plans or selling them off to the government. Usually some last for life yet that’s another discussion for another day and blog.
Now to fund these individual annuities you must contribute a very large, fixed sum payment before the monthly payments are ready to begin. As an example, $250,000 fixed sum payment to receive $1,500 per month for 20 years, $125,000 lump sum payment to receive $10,000 annually at their income start date (ISD) in retirement, or a $1,000,000 payment deferred until age 66 which will pay $40,000 in annual income for life. I lost you with the numbers, right?
These are very basic and theoretical examples so I suggest doing your own research on insurance companies, annuity carriers and how these products work. I continuously learn every day from mentors, online research, reading and continuing education requirements since I have my insurance licenses in multiple states and have to meet certain requirements in the financial services industry.
On the other hand, a shopping annuity works similarly, only with a few exceptions. None of the headaches and stress as mentioned above come into play. The upfront cost of traditional annuities and payments is not made by contributing $100,000 or $1,000,000 of hard-earned retirement savings, but it is made by contributing time and simply converting your everyday spending into earning by shopping smarter through an online portal and platform.
By funding a shopping annuity with purchases we’re already making and teaching others to do the same at stores like Walmart, Jet.com, Macy’s, Nike, Boxed.com, Bodybuilding.com, Home Depot, Victoria Secrets, Travelocity, Priceline, Expedia, Starbucks, Uber, Raise.com, Target, Express, Michael Kors, and thousands of other well-known stores and brands you’re now spending smarter, not harder.
At first I logically understand that offline dollars were going online since traditional brick-and-mortar stores were closing down by the hundreds. Then I said to myself, “Well if I can make an extra $300 a month that’ll at least take care of my student loan payments.” And later on down the road, infusing our shopping expenditures with others could create a nest egg for retirement, fund our children’s college or university fund, pay for multiple vacations, or whatever is applicable to your family’s long term financial plan.
So why does it work and how does it work, you’re probably wondering?
It is estimated that millions and millions of dollars are spent in online purchases every single minute! In 2016, 7% of all goods and services were bought online. Only 7%! If we’re smart cookies we’ll understand that 93% of sales are still down in the old-school sense of going into a physical location. That’s literally over $4 trillion waiting to be taken from offline dollars that are spent and converted into online dollars and revenue. The statistics, growth, opportunity and numbers are stunning yet I won’t bore you any further with that right now.
The way people shop is changing and now more than ever, time is an important factor to so many people. With the utilization of the internet and social media, the way people shop has changed and is being uberized at the same time. We are on the tipping point of a whole new paradigm in shopping, retailing and ecommerce history!
A shopping annuity does not require one to change or alter their buying habits. Trust me, us Americans and everyone else know how to spend our money and way too much of it! What this does allow consumers to do is make their normal everyday purchases while adding discounts, thousands of coupon codes, live cashback and endless amounts of incentives to additionally fuel savings and to reward customer loyalty at big name brands. The shopper also benefits by savings time and money on fuel costs alone, reduced stress of traffic (especially in Philadelphia, Boston, New York, California and other big name cities), and more accessibility to millions of products, product variety, as well as product education (+R&D).
The benefits to retailers in today’s economy are lower staffing costs, less warehousing and overhead costs, streamlined deliveries through UPS & FedEx, easier supply and demand monitoring, and deeper impacts and reach to their targeted markets through beautiful data and analytics, just to rattle off a few!
These benefits can in turn also bring costs down for both retailers and consumers. It appears to be a win-win for both consumer and retailer, as opposed to a zero-sum game in traditional business where someone wins and the other party loses.
How does one start? It’s simple. You start by performing what is called a shopping annuity assessment with a shopping annuity consultant. Similarly to what you would do with a financial advisor, fiduciary or certified financial planner when you have questions regarding the insurance or investment process. However, now this assessment will identify where you currently shop, what you purchase and once complete you will move on to utilizing a tool called the shopping advisor.
The shopping advisor assists in identifying products, goods and services that you are currently buying and assists in converting those purchases by filtering them into an annuity by utilizing an incentivized shopping site and experience like none other. A lot of these merchants we already shop and spend money at on goods like paper towels, groceries, toothpaste, toilet paper, health and nutrition products, shampoo, body wash, diapers, skincare products, makeup, protein, baby care, traveling, etc. This is how you can convert your spending into earning and build a successful shopping annuity.
Feel free to do your own research on these new and growing topics but also remember that if you’re looking for the good online you’ll find it, and if you’re looking for bad articles and reviews you’ll find them as well. However, we promise the more you look into something that’s been around for over 25 years now the better information you’ll hear and read. The technology and tools are finally here to make this an asset everyone will have in their retirement portfolios within the next 3–5 years and on.
On last thing, based off governments statistics, looking at an average dual couple household they bring in $56,000 a year after tax. Of that amount, $51,000 is spent on goods and services leaving $5,000 in disposable income. That’s certainly not a lot of extra money to save or put away into an individual retirement account (IRA) or sock away into a traditional annuity for income in retirement. So now, of the $51,000 spent on stuff, more than $18,000 — $20,000+ can be converted through the shopping annuity. At 5–10% cashback on average, that’s an additional $1,000 to $2,000 going back into you and your wife’s pocket, or bank account.
The sooner you start to shop smarter and spread the word, the more you’ll accumulate. This isn’t rocket science folks, it’s spending the money we’ll be doing anyways until the day we all die.
My Very Best,